“Fascists” “Fascists” “Fascists” Say It Enough Times & The People Will Believe It

By Pinky Khoabane

JOHANNESBURG, SOUTH AFRICA JANUARY 15: (SOUTH AFRICA OUT): Economic Freedom Fighters (EFF) members protest against the H&M store in the Mall of Africa on January 15, 2018 in Johannesburg, South Africa. EFF members vandalised various H&M stores after an advert with an African boy wearing a sweatshirt with Coolest Monkey in the Jungle written on it sparked racist complaints. (Photo by Felix Dlangamandla/Foto24/Gallo Images/Getty Images)

LABELING is an age-old propaganda technique that calls the object of the propaganda campaign as something the target audience fears, hates, loathes, or finds undesirable. It is also an old trick of silencing. It is no wonder then that in the latest spat between commercial media and the Economic Freedom Front (EFF) the description of the party as being “fascists” has dominated headlines. This follows the EFF leader’s tweet that television channel eNCA protected white privilege. It did not help that Deputy President Floyd Shivambu got involved in a scuffle with a journalist. As I wrote on this platform last week, there has been very little sympathy for the ANN7 journalists who were at the receiving end of the EFF for several years.


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This seed of the EFF as a fascist organisation was probably planted a few weeks ago in the Daily Maverick. But it really took hold this morning with  media organisations screaming EFF as a FASCIST organisation. And so this is how

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The former opposition party Democratic Alliance (DA) spin doctor who was later deployed at the Sunday Times as a senior journalist decried the media for having “indulged Malema’s various poisonous prejudices”.

Justice Malala, in a column with the headline” Why Is Juju Showing His True Colours” asked: “What is eating Julius Malema, the Economic Freedom Fighters leader? Why is he suddenly reheating his attacks on independent media houses – this time with the Zumaesque allegation that they are representatives of whites, “whiteness” and that hoary old chestnut, “white monopoly capital”?

The answer is simple enough – Malema and the EFF are a fascist organisation that is quickly running out of targets.”

TimesLive put a different headline to Malala’s column:

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Radio 702 Eusebius McKaiser hosted EFF Chairperson Dali Mpofu and political analyst Prince Mashele on the question of whether the party was “losing the plot” and whether “They  are Fascist?”

In that discussion, McKaiser mentions two or three other radio commentators who had seemingly also called the EFF fascist. Mashele describes the EFF as a black nationalist party which is also socialist. “If you put black nationalism and socialism you get the core of Hitler’s national socialism,” he explains. There are characteristics within the EFF that defines it as fascist, he says. Fascism espouses violence. The EFF, he says, through their Constitution seeks to take power by whatever means possible. Julius Malema he says is a dictator who comes close to Adolf Hitler and Benito Mussolini.

Well if there’s more scare mongering than this, then lead me to it.

For its part, the EFF didnt sit back but came back fighting on Twitter. As they say on Twitter: Bring on the popcorn and book your seat to see where this war ends.

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  1. Justice Malala is a WMC good boy, he had distabilised the ANC using the same Malema, now his dagger is out to stab EFF leadership to make them weak so that they cannot talk anymore about the land expropriation without compensation. He is a DA blue eyed boy -knowhim from today and let’s boycott his program and the channel he works for in order to teach him a good small lesson about us the poor and the landless.

    1. Without any fear of contradiction, I can dare say you misread the whole article.

      If you have bothered to study how Hitler rose to power using German nationalism and socialist rhetoric, you will then appreciate that Julius is no different and that must be condemned the same way as we have done to the mainstream media charade against Radical Economic Transformation agenda.

  2. Cde Pinky, Klass and do agree about respecting the freedom of expression and all other liberties most of us fought and some of our comrades died for.

    We must however not hide the fact that the fourth estate house in South Africa does not respect this liberty which is the cornerstone of its existence. It is my understanding that the media’s function is to objectively inform society BUT in this country it used the very SCOUNDRELS who they now refer to as fascists to
    pursue anti-transformation agenda of its owners. The result thereof is that when the SCOUNDRELS comes for the same media houses as they are currently doing, some of us have no sympathy.

    1. While I have no sympathy for the EFF being at the receiving end of the media, I think it’s important for those who believe in true freedoms such as that of speech to expose the hypocrisy of those who profess to hold these freedoms dearly. A lesson for all of us should be to defend the rights of everyone even those we dislike.Of course this is not a principle the EFF nor the media live by. But we must try to live above scoundrels.

      As Cde Greg Mashaba often reminds us and quotes from Martin Niemöller
      “First they came for the Socialists, and I did not speak out—
      Because I was not a Socialist.

      Then they came for the Trade Unionists, and I did not speak out—
      Because I was not a Trade Unionist.

      Then they came for the Jews, and I did not speak out—
      Because I was not a Jew.

      Then they came for me—and there was no one left to speak for me”.

  3. We will indeed bring our popcorns, books and watch. Those bloody hypocrites at eNCA and their SANEF friends will not get any sympathy from me (at least).

    They deserve each other!

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